Google Friendly content is written in such a way that it aids Google in ranking high in SEO rankings. Although some marketers believe that this means stuffing keywords into your content. But it aids search engines in locating, analyzing, and connecting your information to the relevant topic being searched.
So, how can you ensure that Google sees and ranks your web pages? here are some of the most effective methods for creating and optimizing Google Friendly content.
Did you know that Google does not generate organic search traffic to over 90% of web pages? As a result, it’s necessary to have a huge impact on your website’s Google SERPs by attracting organic traffic. You won’t appear high on search result pages if you don’t consider search intent or high-ranking keywords. As a result, it’s important to undertake content optimization in accordance with Google’s requirements.
How do you write Google Friendly content that will Help your Website Rank Well?
You must build user-first content that works by respecting Google’s current criteria. After which SEO Professionals need to optimize it in order for it to rank effectively on Google, as it plays a significant role in determining Google’s parameters. It can be difficult to keep up with a complicated set of guidelines, the possibility of new additional penalties, ever-changing algorithms, and a shift toward user-first content. Fortunately, many of Google’s new rules are designed to ensure that your content is user-friendly. By adhering to the suggested best practices and rules, you’ll be able to develop exactly what Google wants user-centric content.
So, How can you write Google Friendly Content that will Attract your Audience as well as Google?
To stay in Google’s best interest, you must first understand which bad content strategies to abandon and which great practices to follow in order to keep your content fresh and high-performing. Now let’s take a look at a detailed analysis of our dos and don’ts for developing Google Friendly content.
1. Focus on Creating High-Quality and Google Friendly Content
Thin content, scraped content, and keyword stuffing are all devalued by Google, and your content’s ranking on SERPs may suffer as a result. On the other hand, ensuring that your content contains rich, relevant, and actionable information might help you rank higher. It’s important that your content provides a clear value that matches the reader’s expectations and also Google’s standards.
One method to do this is to include EAT (expertise, authority, and trustworthiness) in high-quality content. Because it contains the characteristics that Google looks for in content creators in order to ensure that their content is updated. Essentially, the easiest method to ensure that you’re dealing with Google’s guidelines is to generate and use information that is:
- Beneficial to the targeted users.
- Designed by a professional.
- That data comes from a reliable source.
- Regularly updated.
The easiest way to do this is to establish a solid data-driven content marketing plan.
2. Recognize your Area of Expertise and Provide Honest and Accurate Content
Not every content is given the same importance. Google places a premium on the validity of pages where untrustworthy content can have major effects when calculating search quality. These pages are referred to as Your Money or Your Life (YMYL) by google as they might contain dangerous consequences which can affect the reader.
What are the topics covered in the YMYL content?
Topics covered by YMYL include:
- News.
- Government.
- Information on the law.
- Information about money.
- Shopping on the internet.
- Health Resources.
If you’re creating or using YMYL content, you should be more cautious about the quality of what you’re putting out there. You should be able to avoid penalties when it comes to sensitive topics if your material fits the EAT criteria.
3. Conduct and Act on Competitor Analysis on a Regular Basis
Keep an eye on what strategies your competitors are using to improve their rankings. The more you know about your competitors’ content marketing and SEO techniques, the more likely you are to develop content that successfully competes. Conduct regular content audits to compare techniques and analyze the top-performing keywords, as well as to evaluate what measures you may take to improve.
How Do I Conduct a Content Marketing Competitor Analysis?
- Keep an eye on your competitors’ efforts with Google analytics tools so you can pinpoint their search strategy and analyze the consequences of their tactics.
- You can check the paid and organic keywords your competitors are using and spot untapped potential with keyword research tools in particular.
- Keep a track of the trending searches in your industry and what are the keywords used in the search and utilize them properly to get more visitors.
4. Don’t Forget to Meet the Needs of the User’s Intent and Tailor Content
We previously stated that user experience and Google’s rules are closely linked. Keep user intent in mind while you evaluate the competition and conduct keyword research for new keywords to target. You can create a quality user experience for the user by matching user intent, or the needs of the user throughout their search, and that’s what Google wants.
In search engine marketing, how can I take user intent into consideration?
In Google’s eyes, good user intent leads to a favorable user experience, which is a success. Effective search engine marketing (SEM) in 2022 aims to meet user intent in as few clicks as possible. You can boost your SEO and create a smooth user experience by optimizing your content with search intent in mind.
Consider the following search intent signals and keywords as a starting point for your strategy:
- Remember that by boosting your content with long-tail keywords, you’ll be more likely to satisfy the wants of your clients.
- You can get ideas by looking at which content is currently ranking at the top of the SERPs and the attempt to replicate that tactic.
How EAT and User-First Strategy Help Content Be Google Friendly
When creating content you must consider a lot of things to stay on Google’s good side which incorporates both EAT and user-first strategies. Make sure you’re giving clear value to users (Google will notice), and that you’re keeping track of your competitors’ methods (because Google will be).
You’re one step closer by developing powerful, high-converting content that will establish you as an expert in your field if you create content that respects Google’s preferences and rules. You’ll be sweeping the SERPs before you know it, and we hope to see you there!
Conclusion
Using an SEO plan to optimize each piece of content may make a tremendous impact on the quality and amount of free traffic your site receives. As a result, providing winning content based on SEO strategy will make it much easier for the SERPs to study and rank your Google Friendly website.
If you have any queries regarding SEO advice from our SEO experts, please contact us at info@instiqa.com.