- TRADITIONAL MARKETING VS DIGITAL MARKETING
- HOW DIGITAL MARKETING PLAYS A VITAL ROLE IN SMALL BUSINESS
- HOW FINANCIAL ADVISERS ARE BENEFITED USING DIGITAL MARKETING
- PPC’s ROLE IN DIGITAL MARKETING
- IMPORTANT TECHNIQUES TO BE FOLLOWED
Digital marketing is a marketing platform which uses internet and online based digital technologies for promoting products and services. Its development during the 1990s and 2000s have paved its way by incorporating businesses into people’s everyday life by increasing the usage of digital devices instead of visiting the shops physically.
The tremendous growth of digital marketing has become more prevalent, by employing search engine optimisation, search engine marketing, social media optimisation and so on which we will be discussing in this blog as follows.
TRADITIONAL MARKETING VS DIGITAL MARKETING:
- Traditional marketing encompasses its marketing techniques without using the internet which were followed for decades and still they’re not without their strengths, whereas Digital marketing evolved quickly due to the trends and advanced new technology using the internet but they haven’t been as long as traditional marketing.
- The traditional marketing methods include directly mailed postcards,television or radio commercials, newspaper and magazine advertisements, telephone calls, billboards and fliers, whereas, the digital marketing methods include online marketing strategies.
- The traditional marketing works best for businesses looking to build a larger local audience and also for the television and radio commercials that are played multiple times to make the audience get registered with the business whereas in digital marketing, it sounds high because its cost-efficient, and also works best to build a scattered business across the globe and tracks the audience’s involvement instantly with numerous details .
- The drawbacks of traditional marketing clearly states that there is no guarantee whether the recipient is interested in your business products or services by receiving a printed postcard or seeing the newspaper ads whereas in digital marketing some of the internet users have ad blockers and need to evaluate and reevaluate the effectiveness of the digital marketing tactics for it may work well one day and maybe irrelevant the next day.
Finally, after all comparisons of traditional and digital marketing, Digital marketing is the best for it is cost-efficient and can collect the valuable information on our audience effectively. The bottom line is that you need to fully understand your business and also about your audience to select which strategy works best.
HOW DIGITAL MARKETING PLAYS A VITAL ROLE IN SMALL BUSINESS
At present, all people use internet based devices and prefer digital shopping instead of physically visiting the shops. This has encouraged many entrepreneurs to promote their business more quickly and cost-effectively across the globe communicating with their customers and tracking the measurable data on what they prefer, when the products are being delivered, and so on.
Growth of Digital marketing brought lot of opportunities to businesses making the owners communicate with their customers directly.It makes the business community possible by responding to and initiating dynamic customer interactions.
Search engine optimisation is a marketing strategy in digital marketing which focuses on gaining a lot of new traffic generating new leads and sales for business by reaching people looking for your products and services. Through this you can reach an enormous audience by creating brand loyalty in reaching more customers.
HOW FINANCIAL ADVISERS ARE BENEFITED USING DIGITAL MARKETING
The six reasons how digital marketing really helps financial advisers in their business:
REACH YOUR TARGETED CUSTOMERS
Interact with your consumers to know what your audience wants, because it is the vital information to steer your decision-making process by making the right moves. It will also help you to enhance your customers’ experience and maintain good consumer relationships by gaining their loyalty and trust which increases your ROI.
CONVERT YOUR WEBSITE VISITORS TO CLIENTS
Measure the success of your digital marketing success with the rate of incoming customer traffic on your web page and the percentage of how many of them got converted into leads, sales and subscribers. Ensure whether you have added the calls-to-action on your website to start the conversations. Search engine optimisation, email, and social media marketing are some of the tools which are used to maximise your digital marketing results.
INCREASE THE CONVERSION RATE
Create a selling proposition which stands out and collect all the extensive data about the consumers’ need and focus your target based on their needs.Gain more knowledge about your niche and interact with your consumers and represent yourself as a brand.
THINK MORE TO GAIN NEW CUSTOMERS
The social testimonials and feedback earned from your customers’ will help to gain more loyalty and trust for your new potential customers to take favourable actions. Even when the website visitor stays in full control of initiating the sales, you should deploy innovative and clever calls-to-action to encourage the conversion to sales to guide them with what should be done next like subscribe, signup, download something, buy or contact you.
OPTIMISE YOUR WEBSITE FOR BETTER SEO
Search engine optimisation improves your business’ online presence by improving your website ranking in the search engine results such as Google. If your website ranks higher in Google Search results, then it makes the customers trustworthy and generates more traffic. More clicks resembles that more customers have visited your website,which creates an opportunity to showcase your products and services and also contributes higher conversions and revenue generation.
BUILD A PORTFOLIO
The evolution of smartphones and mobile devices has influenced consumer behaviour irreversibly for they are spending more time on social media platforms than ever before. Right from uploading their daily routine till searching for their needs, the social networks act as the go-to marketplaces. This is also the best way to have a more direct and personalised interaction with your clients.
PPC’s ROLE IN DIGITAL MARKETING
Pay-Per-Click is a part of Digital Marketing where a company pays for each click when someone clicks on their ads which is essentially a method of ‘buying’ visits to your site. You can gain brand awareness through this, while your SEO strategy works on raising your website ranking organically.
Unlike traditional paid advertisements, PPC provides extreme levels of control which works in boosting ad in areas or demographics where it will work by bringing out the importance of every penny of budget with a valuable return-on-ad.
IMPORTANT TECHNIQUES TO BE FOLLOWED
SOCIAL MEDIA MARKETING
A strong presence on social media platforms is the most important tool by actively posting your brand and also by employing social media influencers to promote your brand on their own social media accounts.
SEARCH ENGINE OPTIMISATION
Search engine optimisation is an important technique which creates more traffic to your website by making your website rank higher in a search engine like google. This also helps in improving your brand’s awareness.
Emails are an important tool to communicate with the customers and also with other business people by creating a brand and purchasing new products. You can also make your customers sign up for an email list after they have made a purchase so that it communicates effectively when they need to contact you.
Content marketing is a valuable method by reaching your targeting customers with innovative content on your websites to generate more traffic. It also achieves better brand awareness by marketing itself as a company which is important to the world.
Video marketing works better than content marketing because it has an easy way to access and make people understand easily with a visual representation. By creating quality commercials, companies have inflicted a lasting image of a brand in consumers minds to make them purchase.
The upcoming technologies have evolved a number of advancement and improvements in digital marketing. As digital marketing is growing, it continuously changes according to the explosion of information, expansion of technology and the aggressiveness of competitors. But only digital marketing is the best platform which can bring all your cherished dreams into reality without much effort but patience to achieve your desired goals across the globe.