In today’s digital world, social media has become an indispensable tool for businesses and individuals alike to connect, engage, and promote their brands. However, merely having a presence on social media platforms is not enough; understanding how your content performs and resonates with your audience is crucial for success. This is where social media analytics tools come into play. Social media analytics tools provide valuable insights into your social media performance, audience demographics, engagement metrics, and much more. Leveraging these insights allows you to refine your social media strategy, optimize your content, and ultimately achieve your marketing goals.

In this blog post, we’ll look at the top 5 social media management analytics tools you should consider using in 2024 to improve your online presence and drive meaningful results, as well as why tracking social media analytics is an important step in managing a social media marketing campaign that generates a positive return on investment (ROI).

Join Instiqa for social media marketing services today by calling 909450500 or contacting us online.


 Social Media Analytics Tools


How do you track Social Media Analytics?

Tracking social media analytics involves using a variety of tools and techniques to monitor and analyze the effectiveness of your social media campaigns. After you’ve defined your goals, choose the most important metrics to track, such as engagement metrics (likes, comments, shares), reach metrics (impressions, followers), conversion metrics (click-through rate, conversion rate), and customer sentiment. Select appropriate social media analytics tools, such as Sprout Social, Hootsuite, or Google Analytics, and integrate your social media accounts with these platforms to effectively collect data. Monitor your analytics data on a regular basis to see how far you’ve come, identify trends, and pinpoint areas for improvement. By adjusting your strategy based on insights from social media analytics, you can effectively optimize your efforts, increase engagement, and achieve your business goals.


5 best Social Media Analytics Tools To Use

  • Sprout Social
  • Buffer
  • Hootsuite
  • Google Analytics
  • Brandwatch

Sprout Social:

  • Sprout Social offers a comprehensive suite of social media management and analytics tools.
  • It provides detailed analytics on engagement, audience demographics, and post performance across multiple platforms.
  • With features like sentiment analysis and competitive benchmarking, Sprout Social can help you understand your audience’s sentiment and stay ahead of the competition.


  • Hootsuite is another popular social media management platform that offers advanced analytics.
  • It provides customizable reports, real-time monitoring, and performance tracking across multiple social media channels.
  • Hootsuite’s analytics tools help you measure the effectiveness of your social media campaigns and make data-driven decisions.
  • Hootsuite’s social media analytics platform enables businesses to monitor the performance of their own campaigns as well as their competitors. 


  • Buffer is known for its intuitive interface and user-friendly analytics dashboard.
  • It offers insights into post performance, audience engagement, and follower growth on all major social media platforms.
  • Buffer’s scheduling and analytics features help businesses streamline their social media efforts and increase their reach.

Google Analytics:

  • Google Analytics simplifies social media analytics with social plugins and intuitive reporting dashboards that provide key insights into your social performance. 
  • While Google Analytics is best known for website analytics, it also provides powerful social media tracking capabilities.
  • The Social Analytics report allows you to assess the impact of social media referrals on your website’s traffic, conversions, and goals.
  • By integrating Google Analytics with your social media accounts, you can gain a holistic view of your online presence and measure the ROI of your social media efforts.


  • Brandwatch is a comprehensive social listening and analytics platform that enables businesses to track brand mentions, industry trends, and consumer sentiment.
  • Its advanced analytics tools offer in-depth insights into audience behaviour, brand perception, and campaign performance across social media platforms.
  • Brandwatch’s customizable dashboards and real-time alerts help businesses stay informed and respond effectively to online conversations.

Improve your social media analytics with Instiqa.

Looking for a team to assist you with your social media analytics efforts? We have you covered.

Investing in the right social media analytics tools is critical for increasing the effectiveness of your social media efforts and meeting your marketing goals. Whether you’re a small business looking to raise brand awareness or a large corporation looking to boost customer engagement, the tools listed above can help you gain valuable insights, measure performance, and stay ahead of the competition in 2024 and beyond.

Ready to start? To learn more about our social media marketing services, contact us online or by phone at 9094505000.