Today, the e-commerce market has become an indispensable part of the global retail framework. Global retail e-commerce sales worldwide have already surpassed 4.2 trillion US dollars in 2020, when more than 2 billion people purchased goods and services online in the same year. With a market cap of 1,735 billion US dollars, Amazon leads the online retail web traffic worldwide. Also, Shopify development is the most preferred platform for building shopping sites.
Recent eCommerce statistics suggest that there are an estimated 12 to 24 million eCommerce websites across the world, and more and more are being created every single day. So, if you think, being the new store owner, your small business will find it hard to find a place in this competitive market, then don’t worry – here we have shared some incredibly useful eCommerce tips that will definitely help you have an amazing experience running the store and at the same time ensure its steady growth.
7 Incredibly Useful Ecommerce Tips For Small Businesses
#1. Keep experimenting
Success demands constant experimentation, whether you need to create ads for different products, test different images, formats, and copy, and so on to eventually bring in customers and drive sales. If needed, improve your website first to rank among the top eCommerce developers and start experimenting with it. Customers respond differently to certain features. So, just look into the data and check what really works for your business.
#2. Reinvest profits
Profits are always tempting. However, you should try to understand that money makes money and if you want your business to grow, then reinvest your money into the business. When you have the option, spend your profit on advertising. It could be Facebook advertising, internet marketing, or any kind of social media marketing method that works best for you. For example, if you create a certain number of $5 ads initially to see which product gets the best response from the customers, you should invest far more than $5 in that advertisement after zeroing in on the winning product. Remember, reinvesting profits for several months makes your business sustainable and profitable.
#3. Stick to a schedule
When you start a new eCommerce store, you should stick to a consistent schedule when it comes to adding new products or offers. Maybe you plan to do it every week. Whatever may be the case, a consistent schedule will help your customers know when to revisit your store. If you are adding a blog post on a certain day of the week, it will again encourage people to check back on their website on that particular day. Remember, being inconsistent in your efforts may hinder your customer loyalty.
#4. Establish your marketing channels
Try taking help from some of the best eCommerce development companies to obtain a well-analyzed and well-designed eCommerce store. Start building out an audience after you have got a store domain name. Creating social media posts is helpful for growing a fanbase so that when your store is in the process of launching, there is an audience ready to buy. Once the store is launched, start collecting email addresses and references to build the type of traffic you want. This will help you grow your customer base faster. When you will be focused on building social media traffic, generating references, and creating email lists, you would need to spend less on ads over the long term. In fact, you would be able to promote your content to the target audience via your own channels.
#5. Connect with trustworthy influencers
Finding an influencer to promote your products is time taking and it might not even work. Sometimes, the high price paid to an influencer could even fail to convert sales. On the contrary, a really talented and trusted influencer can open the door to huge conversions for your business. Just find a great one and check out Famebit to find the best influencers.
#6. Help customers access the right information
Your customers should make an informed purchase. Include all the necessary information in your digital catalog, including shipping and return-related information, in order to make them aware of the policies of purchase. Always have a visible contact page to let them contact you easily whenever needed with the phone, email, address, and other social account details. Free trials attract visitors and have the ability to convert them into customers. It makes email subscriptions easier and benefits you in the long run. So, take advantage of the free trials on your shopping apps.
#7. Add product details without fail
Always add a description while importing products into your store. To achieve better sales, create thoughtful product details, including bullet points describing the products. A short paragraph detailing how the product would benefit its users, its features, and the way to use it helps you make increased sales. For example, if you are a grocery store merchant, you should primarily focus on detailing the quality and reliability of the products at your store on consumers’ health. This will better persuade your visitors to buy your products.
Product pages should showcase multiple product images and their usage. Put an attractive banner image on the home page picturing the product. Use widgets to properly assemble your dashboard and scrutinize your shopping store. Blog posts about products should also be attractive, containing several images, gifs, or even videos to attract the attention of the visitors.
Remember, be specific about the product categories so that your customers can easily find the exact product they want. Create unique content, offer free shipping, learn to recover the abandoned carts, talk to your customers, get their feedback, and start building links to generate good results online. A survey reports, that more than 46.5% of small and mid-size businesses have admitted that offering free shipping increases their profits.
Share your customer’s photos and testimonials using or wearing your products to give social proof. Finally, add discount codes to your products and automate as much of your business as possible using marketing automation tools to simplify your business. Offer a loyalty program to your customers and retain them for life.