Google Search is continually improving to provide users with more relevant results. It uses extensive testing to establish the best search features for delivering results in the most usable way for your query. In this post, you’ll learn what a SERP and SERP’s features are and how different search features appear and help its potential customers.

How do SERP and SERP’s Features function in Google?

How SERP and SERP’s Features are helpful?

What Is A SERP?

The search engine results page, or SERP, is a page that displays the results of a search engine. It displays the most relevant search engine results for a user’s query. It varies from one Google user to the other based on whether you’re logged in, your location, your language preferences, and your search history.

Features of the SERPs

Most SERPs have at least one feature. In other words, 2.34 percent of SERPs only show the top ten organic search results without any advertisements, information panels, local packs, or other content. Let’s take a look at the most common Google SERP features.


Sitelinks are links that allow search users to go beyond the homepage to access specific content. Google provides a site link search box beneath their entry, followed by four sitelinks to popular sites on their website.

People also ask

The People Also Ask section is a useful search feature that provides five of the most frequently asked questions about your search query. When a question in the people also ask area is clicked, the answer to the question is displayed with a link to the source of the response. Additional questions linked to the one the user just clicked will be generated automatically.


Google may display star ratings and review counts within organic search results in addition to the local pack for local company reviews and the stars you see in shopping advertisements.


Images used by Google in a search query can show up anywhere on the SERP. When you click the link on the image, you’ll be sent to Google image search results for the query with extra information.


The video element of SERPs is like the image feature, can show anywhere on the page. After four adverts, a featured snippet, People Also Ask, and five organic search results, Google shows a section of YouTube videos.

Knowledge Panels

Knowledge panels are automatically generated boxes containing relevant information accumulated by the Knowledge Graph. They’re usually found on the right side of the search results page. Google provides precise instructions for updating the material in the Knowledge Graph.

Local Packs

You may see a local pack emerge if there are local results that match your search query. In a local pack, listings usually include reviews, an address, and hours of operation.

Featured Snippets

Featured snippets are content chunks from one of the top organic search results for a given query that appear at the top of SERPs. In the lower right corner, beneath the sample content, these Featured snippets are usually identified.

Google Ads

Advertisers who use Google Ads may have sponsored results at the top and bottom of the SERPs. Google offers three more ads after organic listings, a People Also Ask area, and top articles, followed by related queries.

Shopping Ads

Google now allows retailers to make shopping advertising for their products in addition to normal text ads. The name of the product, price, store and product rating is frequently displayed in shopping adverts.


Carousels typically appear at the top of search engine results pages (SERPs), providing quick answers to search queries.

Instant Answers

Google’s Instant Responses function displays answers to a search user’s query at the top of the SERP. For the following types of questions, Google may additionally deliver instant responses at the top of the SERPs.

  • When a word or phrase is translated.
  • Counting down the days till a specified day or a forthcoming celebration.
  • Obtaining the outcome of a recent sporting event.
  • Using a person’s birthdate to calculate their age.
  • Obtaining information on popular events, such as conventions and festivals.
  • Viewing the current stock price and market summary for well-known companies.

Top Stories

Google may provide a segment of top stories from media outlets if a search query includes related news stories. After shopping advertisements, organic results, People Also Ask, and more shopping results, Google displays the top stories in this SERP for MacBook.


Tweets relevant to the search query will appear in a small fraction of SERPs.


On mobile devices, Google search users may encounter features that are only available on mobile.

Comparisons of Products in SERP and SERP’s features

For people wishing to compare products, Google has the ability to extract product information and display it in search results. When customers click on the detailed comparison link, Google shows them more information about the products being compared, as well as the option to add more products for comparison if necessary.

Best Products

The top items feature, unlike shopping advertising, displays unadvertised products connected to a search query. When you click on a product, more information about it appears. Google shows third-party reviews, prices from a variety of merchants, top media data, and reviews from a variety of retailers.


Google assists job seekers by gathering jobs from a variety of sources throughout the web and displaying them on search engine results pages (SERPs) for specific queries.


Google’s algorithm and search tools are constantly being updated to provide a better search experience for users. Keep an eye out for new features that emerge in SERPs for your specific search queries. Then, figure out how to optimize your web pages so that they appear in search features that will help your business stand out in SERPs.

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