On-page SEO is the practice of improving search visibility by modifying a page’s text, tags, and internal links. Every modification to Google’s algorithm has the potential to stay current. As a result, your on-page SEO must be flawless. Now let’s take a look at how search engines work at a high level.

Basics of Search Engines

Crawlers are sent out by search engines to examine the internet. They trace links from one site to the next, creating a content map known as a search index. These crawlers evaluate the content of websites identifying what kind of information they include. The search engine’s algorithm then uses this information to judge how effectively the content of that specific site responds to user queries. The higher it is rated on the SERP, the better it answers the inquiry. Google’s algorithm is modified constantly to give better results to users. This results in necessitating the need for someone to optimize the website in order to enhance or maintain rankings.

What Is On-Page SEO?

On-page SEO, also known as on-site SEO, is the practice of improving search visibility and traffic by modifying a page’s content, tags, and internal links. To put it another way, it’s a method of optimizing your website to better understand it. The first consideration is the volume of traffic. Followed by the higher-ranking websites that have significantly higher click-through rates. Furthermore, on-page SEO is a significant impact on organic ranking.

12 Important aspects of On-Page SEO Fundamentals

12 Important aspects of On-Page SEO Fundamentals

Content, HTML, and website architecture are the three primary categories of on-page SEO. 


To improve your on-page SEO, examine the following content factors:

1. E-A-T 

Expertise, authoritativeness, and trustworthiness are three factors that Google considers when ranking your site. It’s cited 135 times in 175 pages of Google Search Quality Guidelines, which indicates its importance in the search engine’s algorithm.

2. Keyphrases

Pages that have the query’s keywords in the body, and headings, are more likely to be relevant to the query. In other words, you must understand what your target clients are looking for and generate content that incorporates the keywords. 

3. SEO Writing

Creating content that prioritizes search engines while still converting human visitors to your site is a fine art. Writing material that reads well while adhering to SEO best practices might be difficult unless you’ve done it before. Here are a few essential takeaways:

  • Emphasize readability: Your content should be simple to scan so that users can get the information fast.
  • Don’t abuse keywords: This tactic, also known as keyword stuffing, has been employed in the past by unethical SEO specialists to trick the system. Make sentences and paragraphs short: Keep your sentences and paragraphs short to avoid driving users away.
  • Make use of subheadings: Because of the size, subheads stand out and draw the attention of individuals who are scanning your page. Use a lot of it in your material to help people go down the page.
  • Use bulleted lists: it is a great way to split down information into bite-sized portions. 

4. Visual Resources in your On-Page SEO 

Using images, videos, and infographics adds visual appeal to your page, making it more appealing to visitors. It gives you the chance to improve your SEO. When it comes to online buying, more than 36% of consumers utilize visual search. To avoid delayed loading, keep track of your image file sizes. Make your images shareable to find backlinking chances that help you to improve your E-A-T.


The coding used to structure your web pages and their content is HyperText Markup Language. They instruct the user’s browser as to what should be displayed and where it should be displayed. It also informs search engines about your page’s content and where you should be ranked. The following are the on-page SEO HTML aspects to consider:

5. Title Tags

On its own, this line of code allows you to offer a webpage a title that is to propel you to the top of the SERPs. However, when used in conjunction with other on-page SEO features, it can help you develop context and demonstrate the relevance of your site.

6. Meta description

Despite their limited use in SEO, they assist Google in determining the purpose of your website. But they have a significant impact on your click-through rates. Better meta descriptions give searchers a clearer picture of what your page is about, resulting in higher click-throughs. 

7. Image Optimization

Here are a few ideas to help you improve yours:

  • Include alt tags that are SEO-friendly.
  • For quick loading, choose the proper format and file size.
  • Change the names of the image files.
  • Make sure that your photos are responsive to mobile devices.

8. Geotagging 

Even though it is a global economy, the majority of commerce is still conducted locally. Optimize your local on-page SEO to connect with people. When it comes to local traffic, there are key SEO methods to consider:

  • Using third-party apps and receiving reviews, as well as optimizing local listings such as name, address, phone number, website URL, and business descriptions.
  • Local content optimization includes accommodating “near me” searches and offering location-based information.
  • Improving and strengthening relationships with other local businesses and organizations.
  • Make sure to include the name of your target place in your keywords and sprinkle it throughout your article.

The architecture of a Website in an On-Page SEO 

It’s critical to have a well-structured website to crawl a website more successfully, and second, to provide richer user experiences. When it comes to optimizing your site’s architecture, there are a few things to keep in mind:

9. Site Performance

A slow-loading website irritates and repels visitors by harming the search ranking. At the moment, meeting Google’s Core Web Vitals minimum threshold will suffice. There are various measures to take if your site performance is low:

  • Compression is enabled.
  • Reducing the number of redirects.
  • Image optimization.
  • Take advantage of browser caches.

10. Responsive Design

More than 56 percent of all internet consumption is now done on mobile devices. As more people use mobile devices, Google took the natural step of prioritizing responsive websites in mobile search results. This upgrade only affects mobile search results, and is still possible to rank in these results without a responsive design, Google highly advises that sites have a mobile version.

11. URL Structure

To assist the rank higher, professionals would make sure their keywords were included in web addresses. However, Google, being tweaked the algorithm to be critical with rankings. Your URLs are still factored towards your overall score by search engines.

12. Hyperlinks

Links from other respectable websites are one of the most effective ways for your website to show knowledge, authority, and reliability. There are three sorts of SEO that you should be aware of:

  • Internal links are links on your website that take you to another page.
  • Outbound links, also known as external links, are links that lead to another domain’s website.
  • Inbound links, also known as backlinks, are links that point to your page from other websites.

On-Page SEO vs. Off-Page SEO: What’s the Difference?

We’ve covered a lot of on-page SEO, but there’s also off-page SEO to consider. On-page SEO includes keyword optimization, meta descriptions, title tags, alt text, and website structure, as well as everything you do internally to improve your rankings. Off-page SEO refers to everything that happens outside of your site that affects its rankings. 

You obviously have a lot more influence over your on-page SEO, but don’t forget about off-page SEO. However, before investing a lot of time and money into generating connections and promoting your site, you should first focus on creating a decent, relevant webpage that is completely optimized for search engines.

Final Thoughts

Your goal is to provide users with richer experiences while also showcasing your worth to search engines. Fortunately, these two complement each other, because On-page SEO is the first step. Begin with what you have control over, assessing your current site for flaws and development potential. When you have all of your on-site objectives in a row, you’ll start to notice benefits, including a natural improvement in off-site factors.

Contact our SEO experts at info@instiqa.com if you need help analyzing your website’s on-page SEO.