The way we all communicate and utilize social media today has changed as brands with a new routine brought on by the pandemic’s upheaval. The question of when to post on social media has also gotten more specialized and narrow. There is no denying that social media offers opportunities for many businesses across all platforms. Conversely, it means that marketers and brands must reach their audiences where they are fulfilling social media users’ expectations. 

How to choose your personal ideal of posting on social media?

Depending on objectives, content, and audience, each social media network has a unique set of advantages. Review your social media objectives and general KPIs so that your engagement isn’t where you want it to be. Of course, being aware of the days when involvement is highest aids in achieving those objectives.

When is the best time to post on social media?

Tuesdays, Wednesdays, and Thursdays at 9 to 10 a.m. consistently have the highest levels of engagement. The majority of social media networks, including Facebook, Instagram, Twitter, and LinkedIn, showed success on weekday mornings. The worst day for posting on social media is Sundays. 

When is the best time to post on Facebook?

The most popular platform for marketers worldwide is still Facebook. Although early mornings have recently gained the lead, mid-mornings used to predominate more firmly. On Mondays through Fridays, 3 a.m. is the ideal time to post on Facebook. On Tuesdays, the greatest times to post are 10 a.m. and noon. And Saturday seems to be the worst day for Facebook posting.

Very early in the mornings and mid-mornings on weekdays continue to exhibit higher levels of interaction and have evolved into much better times for brands to promote their content. Remember that the peak times are measured in US Central Time and the global audience is reflected in the strong interaction in the morning hours in addition to the regular US workday.

When is the best time to post on Instagram?

The best times to post on Instagram are at 11 a.m. on Mondays, between 10 a.m. and 1 p.m. on Tuesdays and Wednesdays, and between 10 a.m. and 11 a.m. on Fridays. This is similar to other popular Facebook apps. While weekday afternoons became heavier with peak hours between 10 a.m. and 1 p.m., nights and weekends continue to exhibit more opportunities for involvement. In addition, Wednesday and Tuesday are the greatest days to post on Instagram, with Sunday appearing to be the worst.

Although, if Instagram is where their target audience is, brands shouldn’t ignore it. Use the platform to highlight products or use infographics to show off the distinctive style of your company. The platform’s foundation is high-quality photo sharing, thus it makes sense to enhance the app by adding eCommerce features.

What is the best time to Post the content on Twitter?

Twitter has traditionally been the go-to platform for real-time chats and breaking news. Brands must be timely while also adhering to their beliefs in order to engage in trending topics.

Twitter’s peak engagement periods shifted to the middle of the day over the course of the week. This can signify a greater interest in breaking news and updates as well as a desire for the entertainment offered by popular Tweets and memes. The optimum time to post on Twitter is at 9 a.m. on Monday through Saturday, with Tuesdays and Wednesdays often producing the highest levels of engagement. Sunday is the worst day to post.

Many companies use Twitter as part of their customer care strategy as an alternative to calling customer service. This is particularly important for the platform as businesses continue to build customer trust and actively improve the customer experience through social listening.

When is the best time to Post on LinkedIn?

LinkedIn interaction patterns are less likely to see views on your LinkedIn material over the weekend. The majority of viewers are most likely to pay attention to the news on Wednesdays and Thursdays, especially between 10 a.m. and noon on Tuesdays.

LinkedIn is still more specialized than other social media platforms, but it is also broadening the demographics it targets. The importance of LinkedIn, which has more than 810 million members spread over 200 countries. Companies are creating fresh approaches on LinkedIn for lead generation, finding co-marketing partners, exhibiting their corporate cultures, and attracting top talent. 

When Should I post on Pinterest?

The best time to publish on Pinterest is between 6 and 9 o’clock in the evening. The best time to post seems to be on Sunday, at noon between 3 p.m. being the second-most popular time. By building brand authority, Pinterest appears to be the platform that spots emerging trends. Providing you with a detailed analytics report also helps to increase website traffic.

What Should I Upload a video to YouTube?

The best hours to publish content to YouTube are between 3 and 6 pm and 6 to 9 pm. Saturdays appear to be the best day for YouTube engagement, while Monday through Wednesday is the worst days for posting. The YouTube platform appears to be the most effective one for increasing conversion rates with videos. 

Once you begin posting frequently, gather all the analytics data you have accumulated and analyze it to find out when your audience is most engaged on the site and what posting schedule they respond to the most. You might discover that posting particular content kinds at particular times is more effective. For instance, releasing your films in the morning may help them perform well, whereas posting your photographs in the late afternoon may help them perform better.

Final thoughts

Always carry out your own testing before committing to these timings. There is no one technique that will be the most effective for all businesses because different audiences have varied responses.

Please feel free to contact our experts at if you need any social media maintenance.