Facebook Ads has established its worth over time by providing a report that 6 million advertisers are using the service. From a marketing perspective, you must put in more effort than ever to stand out from the crowd and outperform your rivals. Unfortunately, scammers and hackers are continuously attempting to access advertisers’ data from a security viewpoint. If you want to protect your Facebook Ad account, then you’re in the right place. Let’s take the following 5 steps to protect your Facebook Ad account.

What are the Steps to Protect Your Facebook Ad Account?

How to Protect Your Facebook Ad Account?

1. Manage Page Admins

People come and go from any firm, and employees also change positions. As the company grows, adding new page admins is acceptable, but make sure to revoke their access rights. A single Ad account could contain dozens of site designers, administrators, graphic artists, media managers, and even temporary employees without effective management. It’s best to limit access to administrative functions to a select group of dependable people. By adding new users to the account, you increase your vulnerability to hackers and scammers. 

The various access levels for employees can be managed through Account Settings or Business Manager. It’s also a good marketing strategy to unsubscribe from clients if you aren’t working with them anymore. Consider updating your HR policy and adding Facebook admin guidelines to protect your Facebook account and also your business. Remove any person who no longer requires access once a project is complete. Have a thorough withdrawal process for employees who depart the company.

2. Protect your Facebook password and Change it Regularly

Unfortunately, password theft is still an issue, giving scammers and hackers complete access to your account. So here are our three key recommendations:

  • Use a Unique Password – Using the same password across all online platforms puts your account at serious risk. Once hackers figure out this password, they have access to numerous platforms, including Facebook, online banking, and others. 
  • Protect Your Password – Don’t fall for the numerous scam emails, and disclose the password to people who require it. You will never be asked by Facebook to submit your password to them by email, so never do this. If you are unsure about the validity of an email, we advise getting in touch with Facebook directly.
  • Change Your Password Often – It’s crucial to change your password frequently. Changing your password may seem inconvenient, but it will keep security high and make it more difficult for scammers and hackers to access your account.

Another thing you can do to enhance security when creating passwords is to include two-factor authorization (TFA). Even if a hacker manages to obtain your password, TFA prevents them from entering because they require the phone that is connected to the account. You can enable this security feature and make sure that verification is necessary when coming in from a device that isn’t recognized on both personal accounts and ad accounts.

3. Assess the App Permissions

It is now common practice to give apps access to user data. Don’t just press the “Accept” button when a third-party app requests your permission. Investigate the data of the program and look into the security and safety practices of the app’s developers. There is a possibility that the hackers will gain access to your information if the app is compromised. We advise limiting the apps and businesses you provide permission to those you truly trust. The security precautions should seek out the SSL security and  Redundancy in the cloud when studying developers. Don’t just download the first app you come across and give it access to everything. If the app is simply needed for a small task, choose one that doesn’t require a tonne of permissions.

4. Examine Your Wall and Web of Trust to protect your Facebook account

To make your profile safe for all visitors, we think that securing a Facebook Ad account should also include your wall. We’ve unfortunately encountered pages with thousands of followers where the wall isn’t properly managed. Without monitoring, scammers will start publishing fraudulent links in due time, which could jeopardize the brand’s reputation as a whole.

The Web of Trust is a fantastic tool for determining how well-liked your Facebook page is among its users. This is something you should take into account otherwise, your account will lose value and advertising will be challenging. You can safeguard your Ad account while on the path to honesty and integrity by making sure that the landing page builds. 

5. Establish Effective Policies and Procedures

Finally, implement best practices across the board; anyone who uses the Ad account should follow the same procedure. Some excellent techniques are:

  • Facebook blocklists – You can use the Profanity Blocklist and the Moderation Blocklist. Entering terms that you don’t want to see on your wall using a Blocklist makes it simple. Your community will remain secure if someone tries to post something using this word because it won’t even get to your wall.
  • Strong Ad Copy Development – Your advertising effectiveness will contribute to the safety of your Ad account. Your Ad account will have a bad reputation if you create a false feeling of urgency, deceive, sensationalize, or trick users into clicking. Use a message that connects with individuals to appeal to them in the correct way.
  • Using a Small Number of People – Facebook will raise an alert if they notice that a small number of people from all over the world are accessing your account. We believe it’s best to restrict access to a small number of key team members. Utilize the Facebook Business Manager to make things simpler.
  • Using Wisdom — Don’t continue to push the envelope with your ads after being rejected once or you run the danger of having your account closed.
  • Encourage a Positive Relationship – You may feel that there are too many restrictions to follow when using Facebook for advertising, but you must keep in mind that the client is the most crucial element of advertising. 

Contact our social media experts at info@instiqa.com if you have any questions or need guidance about Facebook ads.